Still, his self-assured explanations didn’t help the stock. On the call Wednesday, he took command, answering most questions in a rapid, excited tone. Spiegel, who has a reputation for secrecy, rarely gives interviews or makes appearances at conferences. The call marked Spiegel’s debut as an executive publicly answering questions about his company, after much practice during Snap’s IPO roadshow with investors behind closed doors. It was a subtle dig at Facebook, which routinely suggests friends to add. And when it comes to adding users, he said Snap doesn’t stoop to the “growth hacking" tactics of rivals, like asking people to add all their phone contacts as friends, which he views as unsustainable. For advertisers, the biggest hurdle is “education" about how effective Snap’s products can be, he said.
He deflected questions and concerns by explaining that people may just not understand the value of his platform yet, or the company’s unique business model. After reporting revenue and user growth that missed estimates, Spiegel spoke as if the quarter was a success.
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